Apple posts “Better” video and announces their Environmental Responsibility statement

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Click the image to watch the video.

Role: Line Producer
Directors: ZCDC – Zack Canepari & Drea Cooper
Production Company: Slim Pictures

Apple announced a new statement on environmental responsibility for Earth Day 2014 accompanied by a video highlighting their commitment to better materials, less packaging and renewable energy to power their factories, data centers and infrastructure.

This video was produced through the MarComm department at Apple, directed by ZCDC – the team of Zack Canepari and Drea Cooper – with production services provided by Slim Pictures.

The industry is already taking note of this bold and groundbreaking public statement, which will once again set Apple apart from the rest of the corporate world and a step ahead of it competitors when it comes to innovation and commitment to the future.

Industry Press:
Business Insider article “Tim Cook Reveals His Vision For Apple In An Environmental Video

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