Motel 6 “Metamorphosis” Spot Breaks New Ground

Role: Line Producer
Production/Post/Visual Effects: King and Country
Director: Rick Gledhill
Agency: The Richards Group

Motel 6 and The Richards Group joined forces with production/visual effects company King and Country to create a :30 commercial that debuted as the centerpiece of a cross-media campaign celebrating the brand’s 50th anniversary. The spot takes us on a classic family road trip that spans 50 years. Rick Gledhill directed for K&C. K&C directed, animated and did all VFX in house for the spot.

Check out this behind-the-scenes doc on the making of the spot then scroll down to read some industry press.

Recent Press:
AdWeek Ad of the Day article

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